●Shinano's goal is to become a company always indispensable and charismatic to customers.
●Shinano's real assets are people; the company aims to enhance the charm of the company to employees.
●Shinano aims to become a company that cherishes interpersonal relationships and promotes the future through operational activities.
●To improve credibility with honest actions and impartial judgments.
●Take the joy of customers as our own joy, independent thinking, personal action.
●Temper "technologies" and grow on the stage of the world.
●Walking ahead of changes, taking timely actions.
●Always keep in mind to view problems from the point of view of the company and teams, to win victories through perseverance.